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The jury is still definitely out on how well Intel’s new Ultrabook platform will do in the market, especially initially as prices remain on the high side. But the company keeps adding vendors to the Ultrabook fold, with Dell apparently ready to finally join the party.
According to DigiTimes, Dell will launch its Ultrabooks at the 2012 Consumer Electronics Show. The svelte laptops will then go on sale in the first quarter of next year, joining models from Acer, Asus, HP, and Lenovo. Our sister site CNET is reporting a similar rumor, and even speculates that Dell could be choosing the timing of its announcement to coincide with Intel’s introduction of its Ivy Bridge chips at CES.
Despite claims that it hasn’t helped lower prices on Ultrabooks sufficiently, Intel has been ponying up big marketing dollars to its partners to support the new laptops. Presumably Dell will be the latest to step up to that trough.
Sean Portnoy is a freelance technology journalist.